Team GB's
gold medal reunion

The brief

The London 2012 Olympics was powered by 70,000 ‘Gamesmakers’ – the volunteers who made sport happen. Following its success, the UK Cabinet Office ran a national ESG campaign to recruit new volunteers into grassroots sport.


Presented by Eddie Izzard, the local heroes video series draws playful thematic inspiration from classic superhero comics, elevating the humble sports club volunteer to Herculean Olympic champion status.

the films

  • Episode 1: The Driver

  • Episode 2: The Chef

  • Episode 3: The Referee

  • Episode 4: The Accountant