A new era of moving pictures: Hide&Seek unveils re-brand

September 26, 2022

Created by : Fable&Co

London branding agency Fable&Co have masterminded our new identity. The makeover heralds an exciting new dawn in the evolution of Hide&Seek.

our new tagline

Our new tagline speaks directly to our manifesto. We aim to make motion pictures which audiences find moving, to improve the picture for those affected by the issues.

The logo

A confident sans serif typeface forms our new logo & monogram. The ‘hide’ wordmark is playfully concealed from full view & the handcrafted ampersand is one of a kind (just like us).

the visual identity

Our new palette is monochrome, with flashes of colour, including a recurring accent of burnt orange.

Stylised imagery demonstrates our focus on creating stunning cinematography. Images from our shoots are presented with a blurred background duplex, representing our quest to bring that which is not clearly seen into the foreground.