Baton of Hope:
The UK's biggest ever
suicide prevention initiative

The brief

The Baton of Hope is the largest conversation about suicide the UK has ever seen.


We created this promo video which served as the flagship asset for their inaugural UK wide campaign, drawing praise from the Prime Minister and support from 200 members of the House of Commons. Around the UK, people wrote to the Baton of Hope talking of the life saving impact of the campaign.