The London 2012 Olympics was powered by 70,000 ‘Gamesmakers’ – the volunteers who made sport happen. Following its success, the UK Cabinet Office ran a national campaign to promote the ESG value of volunteering, recruit new volunteers and to champion the unsung heroes who make grassroots sport happen in the UK.
The Local Heroes four part series, presented by Eddie Izzard, draws playful inspiration from classic superhero comic book theming and uses a fun, lighthearted tone of voice to amuse audiences and engage new volunteers.
