A photograph of a new born baby in the hospital
A photograph of a new born baby in the hospital

Love My Lungs
Smoking Awareness Campaign

The brief

A coalition of 60 Australian NGOs united to form a nationwide campaign, aimed at improving outcomes for those in addiction.

 

To humanise this highly stigmatised issue, we filmed biopics with three Australian women, each with a different connection to the issue. The trilogy was played to an audience of 2,000 people at Sydney’s Town Hall & syndicated across Australian media.