Raising The Baton:
A Manifesto For Hope

Raising the baton

The UK’s largest ever suicide prevention initiative, The Baton of Hope, approached us to create a documentary showcasing the incredible milestones reached during their first year as a registered charity, with a view to using it as a springboard into their next phase.

With a carefully curated distribution strategy targeting key stakeholder groups with impact screenings at conferences, parliament, supporters and those with lived experience, the objectives of the film included:
- enhanced donor engagement
- securing new celebrity supporters and ambassadors
- marketing for crowd funding campaigns
- unlocking new funding and sponsorship, including for use with grant applications and tenders
- strengthening the charity’s political engagement throughout Westminster

“There is love and depth in this film which goes beyond words and the production values are beautiful. It has provided an incredible platform for us to fundraise and attract sponsors for our 2025 campaign.”

- Mike McCarthy, CEO at Baton of Hope